Adding one more vegetable never easier than with spring asparagus

17 October 2024

With spring vegetables like asparagus in the shops, adding one more vegetable has never been easier. 

‘The idea of adding one more vegetable is starting to get traction,’ says Vegetables NZ chief executive, Antony Heywood. 

‘Over the past few months, we have seen Add One More Vegetable advertised in supermarkets, on the radio, and in social media. 

‘We have also developed lesson plans for Years 7 and 8 as well as a classroom video.

‘Now we are also launching a series of short videos aimed at consumers. These videos further spread the Add One More Vegetable concept. They show easy ways to incorporate one more vegetable into everyday meals, especially given the great value that vegetables are now.

‘The latest data from Statistics NZ shows that vegetable prices continue to decrease. This is great news for consumers but obviously, not so great for growers. However, consumers can support New Zealand growers quite easily by adding one more vegetable where they can.

‘As the videos show, adding one more vegetable is easy and great for health and wellbeing.’