Country of origin food labelling comes into effect in supermarkets

VNZI Chair, John Murphy, spoke to RNZ about country-of-origin food labelling.

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Vegetables New Zealand chair John Murphy said the new rules brought Aotearoa into line with other countries, including Australia and the European Union.

He said at the moment food labelling was "a little bit loose" which caused confusion for shoppers. The new regulations would mean there was less room for labelling claims which were designed to "fool the consumer," he said.

"You have things [labels] like 'produced from local and imported ingredients', right across product lines, and that really just confuses consumers."

"This is really about giving consumers confidence that they know what they're buying."